Tango™: Manging Tangible and Intangible Assets

Managing these and other non-balance sheet assets is critical  to executing change initiatives and attaining strategic goals and objectives.  In this engaging simulation, teams of participants develop strategies and then compete for key employees, key customers and market share, while managing capacity, price, budgets and more.

The overriding challenge in this board-based simulation is learning to develop both the intangible and the tangible assets of the company and to secure long-term returns.  Success depends on each team's ability to develop an agile yet consistent firm in a growing, competitive marketplace. Participants learn how a successful strategy-driven organization works, including understanding the factors critical to success.

Tango participants learn the value in:

• Attracting the right employees with the right talent, growing their competence, and keeping them with the company
• Creating and communicating a common vision throughout the organization
• Building a shared understanding of financial and management concepts
• Winning the desired clients and earning their loyalty
• Stopping competitors from stealing your experts and clients
• Generating cash flow and profits today while laying the ground work for future financial success
• Building a solid corporate culture

Six companies in a changing marketplace compete for customers and employees.  Each company (learning team) must create value in the business by building a new, disciplined financial strategy.  Teams test various strategies to attain desired business targets.  They learn, among other things, how to manage know-how (intellectual capital) to create a market image that attracts the "right" customers.

To compete effectively, each team must develop a strategic plan for positioning its company in the marketplace, develop efficient management control principles, make corporate decisions, and analyze and quantify the consequences. After each "year," the teams assess the effects of the business model each has developed by comparing company balance sheets and profitability, as well as assessing the value of their companies' intangible assets.

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